50th Anniversary of the March on Washington – Washington, DC
In 1963, civil rights leaders from across the country gathered for a March on Washington, culminating in the transformational “I Have a Dream” speech by the Reverend Dr. Martin Luther King, Jr. on the steps of the Lincoln Memorial. Fifty years later, these same organizations came together with The King Center, a non-profit organization founded by Coretta Scott King in 1968, to commemorate the anniversary of the March and to issue a new call to action for jobs, justice and freedom in America. A weeklong celebration with multiple stakeholders, many moving parts, and a logistically complicated series of events that would be staged on the National Mall, the 50th Anniversary soon took on a life of its own as groups and organizations across the country pledged their participation and political and civic leaders around the world committed to making the trip.
As a member of the management team at partner BCT Group, Rendezvous served in a key project management role for 50th Anniversary events, hand-selecting and subsequently supervising a half dozen or more major event planning and production firms brought together to bring the King Family’s vision to life. With less than 2 months to plan a celebration expected to bring hundreds of thousands of people to Washington, Rendezvous assembled a core team of more than 50 of DC’s best planners and producers, site and crowd strategists, ticketing and transportation experts and a host of politically savvy guest services managers to coordinate invitations, VIP care and feeding, and seating.
Bringing to bear our experience working to launch campaigns and non-profits, our team also assisted with foundational requirements related to funding and organizational structure as well as intra-team communications protocol and overall stakeholder reporting.
As civil rights leaders, past and current Presidents and Vice Presidents, and members of the King Family came together on the steps of the Lincoln Memorial to “Let Freedom Ring”, we were proud to have played a critical part in history in the making.